Privacy Policy

Last updated: October 2025

Who we are

Black Blade Fitness (“we”, “us”, “our”) is operated by Michael Delasalle, a personal trainer and online coach based in the UK.
We are committed to protecting your personal information and being transparent about how we collect and use it.

If you have any questions about this policy, you can contact us at: miikey.blackbladefitness@outlook.com

What information we collect

We collect personal information that you provide to us directly, such as when you:

  • Complete a contact form or enquiry form on our website

  • Book a Discovery Call

  • Communicate with us by email or phone

This information may include:

  • Your name

  • Email address

  • Phone number

  • Details about your enquiry or goals

  • Any other information you choose to share

We may also collect basic, non-identifiable information automatically when you visit our website, such as:

  • Your IP address

  • Browser type

  • Pages viewed and time spent on the site (via tools like Google Analytics)

How we use your information

We use your personal information to:

  • Respond to enquiries or questions you send us

  • Provide and manage coaching services

  • Maintain communication during your coaching programme

  • Send updates or resources (if you’ve opted in to receive them)

  • Improve our website and services through anonymous analytics

We will only use your information for the purposes it was collected and never for anything unrelated without your consent.

Legal basis for processing

Under UK GDPR, we process your personal data on one or more of the following lawful bases:

  • Consent – when you have given clear permission (e.g. subscribing to emails).

  • Contract – when it’s necessary to deliver a coaching service or respond to your enquiry.

  • Legitimate interests – when it’s reasonable for us to use your data to run and improve our business without impacting your rights.

How we store and protect your data

We take data security seriously. Your personal information is stored securely and only accessible to authorised personnel.
We use reputable platforms for communication, file storage and payment processing, each of which complies with GDPR standards.
We never sell or share your information with third parties for marketing purposes.

How long we keep your information

We retain your personal data only for as long as necessary to fulfil the purpose it was collected for, or as required by law.
If you stop working with us or withdraw consent, your data will be securely deleted or anonymised.

Your rights

You have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data (“the right to be forgotten”)

  • Withdraw consent at any time (for example, unsubscribe from emails)

  • Complain to the Information Commissioner’s Office (ICO) if you believe your rights have been violated

For any of the above, please contact us at mikey.blackbladefitness@outlook.com and we’ll respond promptly.

Cookies and analytics

Our website uses cookies and basic analytics tools (such as Google Analytics) to understand how visitors use the site and improve user experience.
These tools may collect anonymised data such as your IP address and device type.
You can control or delete cookies at any time through your browser settings.

Updates to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
The most current version will always be available on our website.

Contact Us

If you have any questions about this policy or how we handle your data, please contact:
mikey.blackbladefitness@outlook.com
www.blackbladefitness.co.uk